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June 16, 2023

Missouri DSS Reveals New Department Brand

JEFFERSON CITY, MO – Today, the Missouri Department of Social Services revealed its new logo, just one week after DSS Director Robert Knodell was elevated by Governor Parson to full status Director of DSS.

“Our new logo represents the growth we have experienced as a department in the past couple of years and how our services continue to help Missouri citizens grow to their fullest potential,” said Robert J. Knodell, DSS Director. “During my short time with the department we have accomplished remarkable things, and this felt like the perfect time to refresh the department’s brand. Our updated logo helps honor where we have come from, while also representing the great strides and improvements we continue to make.”

The new logo includes a new font and a new and improved “sprout,” a longstanding fixture that is representative of DSS. Sprout incorporates multiple colors, which is meant to represent how the dedicated teams at DSS work together to offer support and assistance. The logo also prominently displays DSS – an acronym that is widely used and recognized as Department of Social Services.

“This has been a season of great change for many of our team members and we’re better for every challenge and journey we have faced,” added Knodell. “Together, we will continue to work towards our overall mission to empower Missourians to live safe, healthy, and productive lives.”

DSS worked with Missouri-based design firm, Firehouse Design Studio, Inc., to create the new logo. To learn more about DSS and the services and programs available to help Missourians, visit

The mission of the Department of Social Services is to empower Missourians to live safe, healthy, and productive lives.



Media Contact

Heather Dolce